About

We're building the tool we wish our families had.

Most ERPs are built for factories with a hundred SKUs and a finance team. Most small businesses in Pakistan have neither. They have three notebooks, two WhatsApp groups, and a calculator. Agentic ERP is the tool they actually need.

Opinionated by default

A small business owner has 200 decisions to make a day. Our job is to take 195 off the table with sensible defaults that just work.

Quietly intelligent

No flashy AI gimmicks. Just a tool that notices what matters — low stock, slow days, top items — and tells you in plain words on WhatsApp.

Built for Pakistan

PKR pricing, GST taxes, JazzCash and Easypaisa as first-class citizens, Urdu-friendly receipts. Not a translated American product.

The story

Where this started

I grew up in Multan watching my family run a small business. The sales numbers lived in a notebook. Inventory lived in someone's head. The accountant came once a month, frowned, and left.

We tried a bunch of ERPs. They were either built for factories, priced in dollars, or so complex that no shopkeeper could ever use them without a consultant. So I started building the opposite — opinionated, calm, priced in PKR, built for the way small businesses in Pakistan actually work.

Agentic ERP is in active development. The restaurant build is in beta with a handful of pilot customers in Multan. Retail, pharmacy, and apparel builds follow this quarter.

— Hassan Asad, founder

Timeline

How we got here

  1. Jan 2026

    Project kickoff. First customer interviews — restaurant owners in Multan DHA.

  2. Feb 2026

    Backend foundation. Multi-tenant Postgres with row-level security, modular monolith on Cloudflare Workers.

  3. Mar 2026

    POS terminal goes live for the first three pilot restaurants.

  4. Apr 2026

    Inventory, finance, invoicing, HR, and CRM modules ship.

  5. May 2026

    WhatsApp daily briefing rolls out. First paying customer.

Want to be one of the first?

We're onboarding pilot customers now. No fees, real support, direct line to the team.